These Marketing Tools Keep Us Proactive & Strategic with Our Marketing Efforts
Thanksgiving is just around the corner and while we’re thinking of all the things we’re thankful for, our favorite go-to marketing tools definitely make the list this year. These tools have greatly improved our quality of work and kept us productive, as we use them for our internal marketing efforts and for our clients.
We highly recommend Hotjar for understanding user experience on your websites and landing pages. With Hotjar you are able to create heat maps of your website as well as screen record visitor activity. We found this extremely useful when analyzing our own website and seeing how users interact with it. From this data, we make user-friendly changes that increase time spent on our site and better direct the flow of traffic to our most important information.
We also use Hotjar to analyze traffic and activities on our clients’ landing pages. When we can see how visitors are interacting with landing pages, we can optimize them for better conversion rates to support lead generation efforts.
We create a lot of email marketing campaigns for a lot of our clients. It’s important to us that the emails we create look beautiful across various email platforms and screens, from Outlook to Gmail to iOS and more. We utilize Litmus to ensure that our content renders correctly across platforms and maintains the overall design concept. Litmus allows users to input the HTML from the email to see exactly how it will look in your subscribers’ inboxes. You can also see the design rendering in real time, as you edit the HTML in Litmus – which is really cool and unlike any other tool we’ve ever found! With Litmus we’ve been able to catch any bugs in the HTML causing it to render incorrectly, greatly improving our quality of work and time spent to troubleshoot and develop email HTML.
When it comes to seeing the big picture of all of our marketing efforts, we often utilize Klipfolio. Klipfolio is an awesome tool with easy-to-use dashboards, where we can study marketing campaign performance data, all in one place. While we use many different platforms for our campaigns – social media, Google Ads, social ads, influencer marketing and more – it’s great to easily connect it all to Klipfolio and see how it’s working together, along with more supplemental data like Salesforce CRM data and our Google Analytics. We create detailed reports for ourselves and for clients to show them the performance of their campaigns and continue to optimize our efforts.
Google Analytics is one of our main tools we are checking constantly. It helps us view our website traffic and measure goals important to our business. From tracking how users navigate to our site, to how much time they are spending reading our blog posts, Google Analytics allows us to measure and compare the data. This is huge in helping us keep our website and landing pages optimized for conversions, as well as make updates that help us align our own and clients’ websites with the buyer’s journey for better lead nurture.
Not a marketing tool BUT we wanted to include Slack as a bonus tool. Slack has helped our team tremendously when it comes to keeping in touch regarding various topics. This helps us keep the clutter out of each other’s inboxes that are already overflowing. We love that you can create separate channels pertaining to the different pillars of our business to keep each other in the loop and conversations organized.
That is our roundup of our four marketing tools we are thankful for this year. What tools do you and your team use? Let us know in the comments or Tweet at us. Happy Thanksgiving!