By

Adrianna Ramos
Here are our best tips and tools for conversion rate optimization in your lead generation campaigns Your lead generation marketing campaigns have launched. You’re starting to see interesting analytics on your efforts. You’re seeing a steady flow of leads come in, but is it enough? Could anything improve how many leads are filling out that...
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How to Strategically use Remarketing to Convert Leads Imagine this: you launch a paid social media campaign to generate leads. You allocated a lot of your marketing budget towards it. You get a decent amount of conversions, but not the results you were expecting. Your campaign reached over 100,000 people, but converted at less than...
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Kadence Digital Blog Buyers Journey
How you can see an increase in sales by mapping content to the buyer’s journey We recently wrote about how to create buyer personas. Truly knowing your customers and potential customers is incredibly important to any marketing strategy, especially lead generation. To truly understand your potential customers, the second piece of the puzzle is knowing...
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Buyer Persona Kadence Digital
What are Buyer Personas, Why You Need Them, and How to Build Them Truly knowing your customers and potential customers is incredibly important to any marketing strategy, especially lead generation. Oftentimes your ideal customer base can be segmented into a few key types of buyers, also referred to as buyer personas. Fleshing out each segment...
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Social Media Week Austin Takeaways
Our team attended Social Media Week Austin, and here’s what we learned… Social Media Week (SMW) is one of the world’s premier conferences and industry news platforms for professionals in media, marketing and technology. Happening across many cities and countries around the world, industry leaders gather for several days to share the latest in tips,...
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