By

Adrianna Ramos
The fundamentals of marketing cloud journey builder
A version of this post was originally published on hirekadence.com Send targeted and personalized emails to your subscribers through Marketing Cloud Journey Builder. Here’s everything you need to know about using Journey Builder. Marketing Cloud Journey Builder is a drag and drop tool that allows you to take your email marketing campaigns to the next level...
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marketing cloud business units
Please note: Marketing Cloud Business Units are not available in Enterprise 1.0, Agency, or Core tenants. They are available for Enterprise 2.0 tenants. Your Salesforce Account Executive can provide pricing information beyond the list price that you can find online. If you already have or are purchasing Salesforce Marketing Cloud, you might be wondering if...
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Pardot Automation Tools
Do you know what Pardot automation tools to use and when? Becoming familiar with Pardot and its capabilities is an ongoing learning process. Sure, Pardot can function as your email service provider (ESP), but where the real magic lies with Pardot is its powerful capabilities to automate what used to be manual labor for marketers....
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Pardot Maintenance Checklist
Is your Pardot environment set up for success? Here are 7 simple steps for annual Pardot maintenance… Hello, 2020! Is anyone else feeling the pressure of kicking off this brand new decade? A new year is a great time to ensure your Pardot environment is optimized. Start 2020 on the right foot with our 7-step...
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Connecting With Your Customers Through SMS – is Marketing Cloud Mobile Studio or another platform right for you? If you’re evaluating Marketing Cloud Mobile Studio or another SMS platform, you probably already know the value of SMS marketing. 65% of marketers say that SMS marketing is a “very effective” method for them, and SMS open...
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A version of this post was originally published on hirekadence.com No tricks here, we’re treating you to 5 tips to improve your email marketing strategy… You may have heard that email marketing strategy is dead, but according to recent statistics, it is becoming even more of a staple in a great digital marketing strategy and is...
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How to Customize the Ultimate Pardot B2B Marketing Analytics Reporting Dashboards for All Your Burning Marketing Questions What are Pardot B2B Marketing Analytics reporting dashboards? As marketers, we are constantly searching for the best tools to prove campaign ROI. Today, we understand that the ROI of individual campaigns is important, but even more important is...
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Marketing Cloud email A/B tests can improve your email marketing success. Here’s how to set up an A/B test and start winning at email marketing. Marketing Cloud email A/B tests are a great way to experiment with your emails and optimize based on key performance indicators (KPIs). Also known as split testing, A/B testing helps...
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Check out how Pardot automation rules can simplify your marketing efforts. Pardot automation rules help you automate marketing and sales actions based on rules and criteria that you specify. Automate processes like marketing segmentation, lead assignment, sales notifications, marketing communication and more. If you’re ready to take Pardot automation rules to the next level, we’ve...
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ICYMI – 4 Actionable Social Media Week Austin 2019 Takeaways Social Media Week Austin 2019 (SMWATX)  brings together marketers, entrepreneurs, and creators for several days for collaboration and learning. Our team attended SMWATX this year as volunteers working behind the scenes on the social media team. We loved every minute of it! Here’s what our...
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