By

Alicia Palomares
create a lead nurturing strategy
In the world of B2B marketing, knowing how to create a lead nurturing strategy is critical to achieving marketing and sales success. A strong lead nurturing strategy influences a prospect’s conversion to a customer and supports the sales team in creating more quality opportunities. According to Demand Gen, companies with a full lead nurturing strategy...
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Innovate your marketing strategy
Use this temporary downtime to focus on the future and innovate your marketing strategy. This is not the spring cleaning any of us planned for. According to a recent survey, 47% of U.S. brands expect to see some downside revenue implications due to the novel coronavirus. And an additional 33% responded that it’s too early...
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social media week austin 2020
For the third year in a row, our team attended Social Media Week Austin. SMW is designed to empower marketers, brands, and entrepreneurs with emerging strategies, trends, and tools to reach their goals in the ever-changing social media and digital space.   As the world and interactions become more and more digital, this year at SMWatx the...
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AI improving Marketing Automation
As brands continue to prioritize the customer experience and customers’ attention spans become more selective, AI is increasingly helpful for analyzing huge amounts of impactful marketing data and improving marketing automation capabilities.  For revenue-focused marketers, AI can process huge amounts of data along the customer journey to find areas of improvement. This data can also...
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social media tips for SMBs
If you want to launch your brand, create awareness, and build lasting customer relationships this holiday season, look no further than these organic holiday social media tips! For small businesses, the holiday season remains the most fruitful season of the year in terms of revenue. According to the National Retail Federation, Americans will spend nearly...
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We are big fans of Pardot nurture campaigns – automating lead nurture actions based on triggers and rules. Pardot nurture campaigns – via Engagement Studio – are very powerful and customizable. Like almost everything else Salesforce, there are many means to an end, and finding the right Engagement Studio configuration for your use case is...
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how to get more leads from your website
A version of this post was originally published on hirekadence.com After spending time, resources, and budget creating a website that perfectly describes your business’s brand and voice, you might be wondering why it’s not generating enough leads, or if the leads that your website is generating align with your business goals. By implementing Google Analytics...
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Content SEO Strategy
Use this content SEO strategy to improve organic website traffic Are you creating great content but having trouble getting organic reach? Even after doing keyword research? Great content is only great if people see it. There is a better approach to content SEO strategy that can help improve content visibility. The Evolution of Search Engines and...
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digital marketing podcasts
We’re addicted to these awesome and insightful digital marketing podcasts (and you will be, too!) One of the most challenging and most exciting things about digital marketing is that it is constantly evolving and changing. As a digital marketer it’s important to stay on top of the evolution, but with a wealth of information available,...
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With 81% of people having at least one social media profile and spending an average of 2 hours per day on social media, social media marketing is a powerful strategy to promote your business and begin a conversation with your existing and target customers. In order to maximize the impact of social media marketing, it...
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