By

Ginny Torok Duwa
Lead Gen Pardot Landing Page Template
Look like an HTML pro with our beautiful, responsive Pardot landing page template! No HTML experience, no cry. That’s the way our song goes! Pardot users, we know your pain. Your job is lead gen, not HTML – wouldn’t be a dream if you could just whip up a Pardot landing page with ease and...
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best marketing resources
The Marketer’s Guide to SXSW Here’s everything we know and love about a weekend (or two) in binging on marketing resources! As any good Austinite, I had already started our SXSW planning – RSVPing to basically everything (just in case), and adding my favorite interactive sessions to the calendar. While I was excited, I also...
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B2B Finance Buyer Personas and ICPs
Yes, you need B2B finance buyer personas and ideal customer profiles because no, you don’t “already know everyone.” This blog post at a glance: To better reach an elusive audience, understanding your audience better through buyer personas and ideal customer profiles (ICPs) will give you the information needed for stronger marketing programs. Buyer personas are...
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evaluating marketing automation platforms
A version of this post was originally published on hirekadence.com It’s that time of year – Q1 budget planning! If evaluating marketing automation platforms is on your to-do list, here’s everything you need to know. If you’re reading this blog post, you’ve likely heard the term “marketing automation”. 67% of marketing leaders currently use an automation platform, and...
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Not just for B2B, up your brand awareness and start selling more stuff with lead generation for B2C. Hey everybody, did you know that lead generation is not just for B2B? That’s right! While typically discussed over catered deli food by the suited up B2B marketers, it doesn’t have to be reserved as a strategy...
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lead generation strategy
So you want to start a lead generation strategy? Here’s what you need to know. The traditional buyer’s journey has been disrupted – more of your potential customers are researching and making purchasing decisions before ever even talking to a sales person. To take back some of the control and give your sales team the...
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We love sharing knowledge about how to achieve the best results in your lead generation plan – especially when it comes to measuring success and proving that your dollars are spent wisely. We really geek out on the numbers behind building a lead generation plan, because data is the best way to prove the value...
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generate more leads
Are you constantly spinning your wheels to generate more leads? Do you know exactly how many leads you need to meet your revenue goals? Step 1: Set Your Lead Goal Knowing your lead goal is the first place to start! Before we get into the details of how to generate more leads, use our lead...
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