Category

Lead Generation
Lead Gen Pardot Landing Page Template
Look like an HTML pro with our beautiful, responsive Pardot landing page template! No HTML experience, no cry. That’s the way our song goes! Pardot users, we know your pain. Your job is lead gen, not HTML – wouldn’t be a dream if you could just whip up a Pardot landing page with ease and...
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AI improving Marketing Automation
As brands continue to prioritize the customer experience and customers’ attention spans become more selective, AI is increasingly helpful for analyzing huge amounts of impactful marketing data and improving marketing automation capabilities.  For revenue-focused marketers, AI can process huge amounts of data along the customer journey to find areas of improvement. This data can also...
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evaluating marketing automation platforms
A version of this post was originally published on hirekadence.com It’s that time of year – Q1 budget planning! If evaluating marketing automation platforms is on your to-do list, here’s everything you need to know. If you’re reading this blog post, you’ve likely heard the term “marketing automation”. 67% of marketing leaders currently use an automation platform, and...
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how to get more leads from your website
A version of this post was originally published on hirekadence.com After spending time, resources, and budget creating a website that perfectly describes your business’s brand and voice, you might be wondering why it’s not generating enough leads, or if the leads that your website is generating align with your business goals. By implementing Google Analytics...
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Not just for B2B, up your brand awareness and start selling more stuff with lead generation for B2C. Hey everybody, did you know that lead generation is not just for B2B? That’s right! While typically discussed over catered deli food by the suited up B2B marketers, it doesn’t have to be reserved as a strategy...
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Here are our best tips and tools for conversion rate optimization in your lead generation campaigns Your lead generation marketing campaigns have launched. You’re starting to see interesting analytics on your efforts. You’re seeing a steady flow of leads come in, but is it enough? Could anything improve how many leads are filling out that...
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remarketing for lead generation
How to Strategically use Remarketing to Convert Leads Imagine this: you launch a paid social media campaign to generate leads. You allocated a lot of your marketing budget towards it. You get a decent amount of conversions, but not the results you were expecting. Your campaign reached over 100,000 people, but converted at less than...
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the buyers journey for content marketing lead generation
How you can see an increase in sales by mapping content to the buyer’s journey We recently wrote about how to create buyer personas. Truly knowing your customers (and potential customers) is incredibly important to any marketing strategy, especially lead generation. To truly understand your customers, the second piece of the puzzle is knowing the...
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Buyer Persona Creation for Lead Generation
What are Buyer Personas, Why You Need Them, and How to Build Them Truly knowing your customers (and potential customers) is incredibly important to any marketing strategy, especially lead generation. Oftentimes your ideal customer base can be segmented into a few key types of buyers, also referred to as buyer personas. Fleshing out each segment...
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get more leads from your website - lead generation
Turning visitors into leads In part one of how to get more leads from your website visitors, we learned how to analyze where your visitors are coming from, who is visiting your website, and which pages are the most popular when visiting your website. Read part one here. Once you understand your website visitors the...
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