Category

Lead Nurture
create a lead nurturing strategy
In the world of B2B marketing, knowing how to create a lead nurturing strategy is critical to achieving marketing and sales success. A strong lead nurturing strategy influences a prospect’s conversion to a customer and supports the sales team in creating more quality opportunities. According to Demand Gen, companies with a full lead nurturing strategy...
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AI improving Marketing Automation
As brands continue to prioritize the customer experience and customers’ attention spans become more selective, AI is increasingly helpful for analyzing huge amounts of impactful marketing data and improving marketing automation capabilities.  For revenue-focused marketers, AI can process huge amounts of data along the customer journey to find areas of improvement. This data can also...
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evaluating marketing automation platforms
A version of this post was originally published on hirekadence.com It’s that time of year – Q1 budget planning! If evaluating marketing automation platforms is on your to-do list, here’s everything you need to know. If you’re reading this blog post, you’ve likely heard the term “marketing automation”. 67% of marketing leaders currently use an automation platform, and...
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We are big fans of Pardot nurture campaigns – automating lead nurture actions based on triggers and rules. Pardot nurture campaigns – via Engagement Studio – are very powerful and customizable. Like almost everything else Salesforce, there are many means to an end, and finding the right Engagement Studio configuration for your use case is...
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A version of this post was originally published on hirekadence.com No tricks here, we’re treating you to 5 tips to improve your email marketing strategy… You may have heard that email marketing strategy is dead, but according to recent statistics, it is becoming even more of a staple in a great digital marketing strategy and is...
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Check out how Pardot automation rules can simplify your marketing efforts. Pardot automation rules help you automate marketing and sales actions based on rules and criteria that you specify. Automate processes like marketing segmentation, lead assignment, sales notifications, marketing communication and more. If you’re ready to take Pardot automation rules to the next level, we’ve...
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marketing automation
4 Steps to Guide Your Marketing Automation Strategy According to The Ultimate Marketing Automation Statistics, on average 51% of companies are currently using marketing automation, and more than half of B2B companies (58%) plan to adopt the technology. We’ve fallen head over heels for marketing automation, and we love sharing the feeling. With marketing automation...
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get more leads from your website - lead generation
Turning visitors into leads In part one of how to get more leads from your website visitors, we learned how to analyze where your visitors are coming from, who is visiting your website, and which pages are the most popular when visiting your website. Read part one here. Once you understand your website visitors the...
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lead generation strategy
So you want to start a lead generation strategy? Here’s what you need to know. The traditional buyer’s journey has been disrupted – more of your potential customers are researching and making purchasing decisions before ever even talking to a sales person. To take back some of the control and give your sales team the...
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We love sharing knowledge about how to achieve the best results in your lead generation plan – especially when it comes to measuring success and proving that your dollars are spent wisely. We really geek out on the numbers behind building a lead generation plan, because data is the best way to prove the value...
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