Category

Marketing Automation
AI improving Marketing Automation
As brands continue to prioritize the customer experience and customers’ attention spans become more selective, AI is increasingly helpful for analyzing huge amounts of impactful marketing data and improving marketing automation capabilities.  For revenue-focused marketers, AI can process huge amounts of data along the customer journey to find areas of improvement. This data can also...
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Do you know what Pardot automation tools to use and when? Becoming familiar with Pardot and its capabilities is an ongoing learning process. Sure, Pardot can function as your email service provider (ESP), but where the real magic lies with Pardot is its powerful capabilities to automate what used to be manual labor for marketers....
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evaluating marketing automation platforms
A version of this post was originally published on hirekadence.com It’s that time of year – Q1 budget planning! If evaluating marketing automation platforms is on your to-do list, here’s everything you need to know. If you’re reading this blog post, you’ve likely heard the term “marketing automation”. 67% of marketing leaders currently use an automation platform, and...
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Connecting With Your Customers Through SMS – is Marketing Cloud Mobile Studio or another platform right for you? If you’re evaluating Marketing Cloud Mobile Studio or another SMS platform, you probably already know the value of SMS marketing. 65% of marketers say that SMS marketing is a “very effective” method for them, and SMS open...
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Pardot nurture campaigns
We are big fans of Pardot nurture campaigns – automating lead nurture actions based on triggers and rules. Pardot nurture campaigns – via Engagement Studio – are very powerful and customizable. Like almost everything else Salesforce, there are many means to an end, and finding the right Engagement Studio configuration for your use case is...
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How to Customize the Ultimate Pardot B2B Marketing Analytics Reporting Dashboards for All Your Burning Marketing Questions What are Pardot B2B Marketing Analytics reporting dashboards? As marketers, we are constantly searching for the best tools to prove campaign ROI. Today, we understand that the ROI of individual campaigns is important, but even more important is...
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Check out how Pardot automation rules can simplify your marketing efforts. Pardot automation rules help you automate marketing and sales actions based on rules and criteria that you specify. Automate processes like marketing segmentation, lead assignment, sales notifications, marketing communication and more. If you’re ready to take Pardot automation rules to the next level, we’ve...
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