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Marketing Campaigns
The fundamentals of marketing cloud journey builder
A version of this post was originally published on hirekadence.com Send targeted and personalized emails to your subscribers through Marketing Cloud Journey Builder. Here’s everything you need to know about using Journey Builder. Marketing Cloud Journey Builder is a drag and drop tool that allows you to take your email marketing campaigns to the next level...
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Innovate your marketing strategy
Use this temporary downtime to focus on the future and innovate your marketing strategy. This is not the spring cleaning any of us planned for. According to a recent survey, 47% of U.S. brands expect to see some downside revenue implications due to the novel coronavirus. And an additional 33% responded that it’s too early...
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social media week austin 2020
For the third year in a row, our team attended Social Media Week Austin. SMW is designed to empower marketers, brands, and entrepreneurs with emerging strategies, trends, and tools to reach their goals in the ever-changing social media and digital space.   As the world and interactions become more and more digital, this year at SMWatx the...
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B2B Finance Buyer Personas and ICPs
Yes, you need B2B finance buyer personas and ideal customer profiles because no, you don’t “already know everyone.” This blog post at a glance: To better reach an elusive audience, understanding your audience better through buyer personas and ideal customer profiles (ICPs) will give you the information needed for stronger marketing programs. Buyer personas are...
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social media tips for SMBs
If you want to launch your brand, create awareness, and build lasting customer relationships this holiday season, look no further than these organic holiday social media tips! For small businesses, the holiday season remains the most fruitful season of the year in terms of revenue. According to the National Retail Federation, Americans will spend nearly...
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Connecting With Your Customers Through SMS – is Marketing Cloud Mobile Studio or another platform right for you? If you’re evaluating Marketing Cloud Mobile Studio or another SMS platform, you probably already know the value of SMS marketing. 65% of marketers say that SMS marketing is a “very effective” method for them, and SMS open...
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How to Customize the Ultimate Pardot B2B Marketing Analytics Reporting Dashboards for All Your Burning Marketing Questions What are Pardot B2B Marketing Analytics reporting dashboards? As marketers, we are constantly searching for the best tools to prove campaign ROI. Today, we understand that the ROI of individual campaigns is important, but even more important is...
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Marketing Cloud email A/B tests can improve your email marketing success. Here’s how to set up an A/B test and start winning at email marketing. Marketing Cloud email A/B tests are a great way to experiment with your emails and optimize based on key performance indicators (KPIs). Also known as split testing, A/B testing helps...
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ICYMI – 4 Actionable Social Media Week Austin 2019 Takeaways Social Media Week Austin 2019 (SMWATX)  brings together marketers, entrepreneurs, and creators for several days for collaboration and learning. Our team attended SMWATX this year as volunteers working behind the scenes on the social media team. We loved every minute of it! Here’s what our...
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digital marketing podcasts
We’re addicted to these awesome and insightful digital marketing podcasts (and you will be, too!) One of the most challenging and most exciting things about digital marketing is that it is constantly evolving and changing. As a digital marketer it’s important to stay on top of the evolution, but with a wealth of information available,...
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