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Marketing Campaigns
How This Top Notch Austin Event Is Helping Advance Social Media Marketing Social Media Week Austin (#SMWATX) is coming in February! Marketing, media, and technology professionals, get ready for a week filled with networking and innovative learning opportunities. The event is scheduled for February 20-22 at Robert B. Rowling Hall located on UT’s campus. Our...
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aligning your paid ad strategy to the buyer's journey
How to Deliver the Right Message at the Right Time   A Quick Refresh “Buyer’s journey, what’s that?” If you haven’t read our blog post on Creating a Buyer’s Journey and Content Marketing Map, we outlined what a buyer’s journey is and specifically how to build a content strategy that helps you communicate the right...
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Buyer Persona Kadence Digital
What are Buyer Personas, Why You Need Them, and How to Build Them Truly knowing your customers and potential customers is incredibly important to any marketing strategy, especially lead generation. Oftentimes your ideal customer base can be segmented into a few key types of buyers, also referred to as buyer personas. Fleshing out each segment...
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With 81% of people having at least one social media profile and spending an average of 2 hours per day on social media, social media marketing is a powerful strategy to promote your business and begin a conversation with your existing and target customers. In order to maximize the impact of social media marketing, it...
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lead generation strategy
So you want to start a lead generation strategy? Here’s what you need to know. The traditional buyer’s journey has been disrupted – more of your potential customers are researching and making purchasing decisions before ever even talking to a sales person. To take back some of the control and give your sales team the...
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Social Media Week Austin Takeaways
Our team attended Social Media Week Austin, and here’s what we learned… Social Media Week (SMW) is one of the world’s premier conferences and industry news platforms for professionals in media, marketing and technology. Happening across many cities and countries around the world, industry leaders gather for several days to share the latest in tips,...
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Are you constantly spinning your wheels to generate more leads? Do you know exactly how many leads you need to meet your revenue goals? Step 1: Set Your Lead Goal Knowing your lead goal is the first place to start! Before we get into the details of how to generate more leads, use our lead...
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