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Marketing Cloud
AI improving Marketing Automation
As brands continue to prioritize the customer experience and customers’ attention spans become more selective, AI is increasingly helpful for analyzing huge amounts of impactful marketing data and improving marketing automation capabilities.  For revenue-focused marketers, AI can process huge amounts of data along the customer journey to find areas of improvement. This data can also...
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Connecting With Your Customers Through SMS – is Marketing Cloud Mobile Studio or another platform right for you? If you’re evaluating Marketing Cloud Mobile Studio or another SMS platform, you probably already know the value of SMS marketing. 65% of marketers say that SMS marketing is a “very effective” method for them, and SMS open...
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Marketing Cloud email A/B tests can improve your email marketing success. Here’s how to set up an A/B test and start winning at email marketing. Marketing Cloud email A/B tests are a great way to experiment with your emails and optimize based on key performance indicators (KPIs). Also known as split testing, A/B testing helps...
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