Category

Pardot
Lead Gen Pardot Landing Page Template
Look like an HTML pro with our beautiful, responsive Pardot landing page template! No HTML experience, no cry. That’s the way our song goes! Pardot users, we know your pain. Your job is lead gen, not HTML – wouldn’t be a dream if you could just whip up a Pardot landing page with ease and...
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AI improving Marketing Automation
As brands continue to prioritize the customer experience and customers’ attention spans become more selective, AI is increasingly helpful for analyzing huge amounts of impactful marketing data and improving marketing automation capabilities.  For revenue-focused marketers, AI can process huge amounts of data along the customer journey to find areas of improvement. This data can also...
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B2B Finance Buyer Personas and ICPs
Yes, you need B2B finance buyer personas and ideal customer profiles because no, you don’t “already know everyone.” This blog post at a glance: To better reach an elusive audience, understanding your audience better through buyer personas and ideal customer profiles (ICPs) will give you the information needed for stronger marketing programs. Buyer personas are...
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Pardot Automation Tools
Do you know what Pardot automation tools to use and when? Becoming familiar with Pardot and its capabilities is an ongoing learning process. Sure, Pardot can function as your email service provider (ESP), but where the real magic lies with Pardot is its powerful capabilities to automate what used to be manual labor for marketers....
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Pardot Maintenance Checklist
Is your Pardot environment set up for success? Here are 7 simple steps for annual Pardot maintenance… Hello, 2020! Is anyone else feeling the pressure of kicking off this brand new decade? A new year is a great time to ensure your Pardot environment is optimized. Start 2020 on the right foot with our 7-step...
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evaluating marketing automation platforms
A version of this post was originally published on hirekadence.com It’s that time of year – Q1 budget planning! If evaluating marketing automation platforms is on your to-do list, here’s everything you need to know. If you’re reading this blog post, you’ve likely heard the term “marketing automation”. 67% of marketing leaders currently use an automation platform, and...
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Pardot nurture campaigns
We are big fans of Pardot nurture campaigns – automating lead nurture actions based on triggers and rules. Pardot nurture campaigns – via Engagement Studio – are very powerful and customizable. Like almost everything else Salesforce, there are many means to an end, and finding the right Engagement Studio configuration for your use case is...
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How to Customize the Ultimate Pardot B2B Marketing Analytics Reporting Dashboards for All Your Burning Marketing Questions What are Pardot B2B Marketing Analytics reporting dashboards? As marketers, we are constantly searching for the best tools to prove campaign ROI. Today, we understand that the ROI of individual campaigns is important, but even more important is...
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Check out how Pardot automation rules can simplify your marketing efforts. Pardot automation rules help you automate marketing and sales actions based on rules and criteria that you specify. Automate processes like marketing segmentation, lead assignment, sales notifications, marketing communication and more. If you’re ready to take Pardot automation rules to the next level, we’ve...
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