The Marketer’s Guide to SXSW Here’s everything we know and love about a weekend (or two) in binging on marketing resources!
As any good Austinite, I had already started our SXSW planning – RSVPing to basically everything (just in case), and adding my favorite interactive sessions to the calendar. While I was excited, I also completely support the city’s decision to cancel the event and put everyone’s health and safety first. We all have a global responsibility to protect each other right now.
In lieu of SXSW and other informative marketing events, I still want to get my learn on! Don’t you?
These are some of the marketing resources I’ll be binging over the next few weeks while I hang out mostly at home (no complaints here):
- Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann HandleyIn Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets ― like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It’s designed to be the go-to guide for anyone creating or publishing any kind of online content ― whether you’re a big brand or you’re small and solo.
- Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit, by Joe Pulizzi and Robert RoseAlways on our reading list, content marketing experts Joe Pulizzi and Robert Rose did it again, people! What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.Killing Marketing explores how these companies are ending the marketing as we know it – in favor of this new, exciting model.
This is Marketing shows you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.
No matter what your product or service, this book will teach you how to reframe how it’s presented to the world, in order to meaningfully connect with the people who want it.
- Brand Thinking and Other Noble Pursuits, by Debbie Millman
The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect?For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates the discussion to the level of revelation. Each chapter is an extensive dialogue between Debbie Millman, herself a design visionary, and a different leader in the field. By asking questions deeply informed by her own expertise, Millman coaxes lucid, prescient answers from twenty-two interview subjects, among them Malcolm Gladwell, Tom Peters, Seth Godin, and godfather of modern branding Wally Olins.
- Influence: The Psychology of Persuasion, by Robert CialdiniDr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.
We have another blog post with some fantastic podcasts. Additionally, these are some of my favorites…
- The Digital Marketer Podcast, with Garrett Holmes and Jenna Snavely – SHOUT OUT LOCAL AUSTIN ON THIS ONE!
The duo will take you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. Along the way, they will be interviewing the key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you’re a seasoned digital marketing expert, or you’re on your path to becoming one, this podcast is perfect for you.
- This Old Marketing Podcast, with Joe Pulizzi and Robert Rose
If you’re more of an auditory learner, don’t worry, you don’t have to miss out on Joe and Robert. They have a podcast too! This Old Marketing podcast, from Joe Pulizzi and Robert Rose, has been downloaded over two million times in 150 countries. Every other week, since 2013, Joe and Robert share their insights into the marketing, media and content marketing worlds. Always useful, mostly entertaining and pretty much 60 minutes long.
- Online Marketing Made Easy, with Amy Porterfield
Expert interviews, mini execution plans, and intimate behind-the-scenes secrets from Amy’s biggest launches… all tied together by my mission to make EVERYTHING you listen to as actionable and profitable as possible.
Netflix and chill – the ultimate binge, amirite?
- Dirty Money on Netflix
While not specifically about marketing, but this is maybe the “what not to do in business” series!
From crippling payday loans to cars that cheat emissions tests, this investigative series exposes brazen acts of corporate greed and corruption.
- Million Dollar Listing New York on Bravo
After you finish watching the latest episode of Vanderpump Rules, flip this on and watch Ryan Serhant and Frederik Eklund drop some sales and marketing KNOWLEDGE.
As the real estate market continues to deteriorate with a double-digit decline, Million Dollar Listing New York‘s top agents must become more innovative and assertive than ever to stay on top and sell their listings.
- Brene Brown – Call to Courage on Netflix
Brene Brown is… so good. And she’s everything when I need a big boost of confidence. Her motto is to “have the courage to show up when you can’t control the outcome.”
With humor and empathy, Brené Brown discusses what it takes to choose courage over comfort in a culture defined by scarcity, fear, and uncertainty.
- Inside Bill’s Brain on Netflix
So smart, so inspirational. This show had me itching to get innovative.
Take a trip inside the mind of Bill Gates as the billionaire opens up about those who influenced him and the audacious goals he’s still pursuing.
- The Great Hack on Netflix
What all social media marketers (well, and everyone else) need to know about the Cambridge Analytica/Facebook thing in a Netflix movie!
Explore how a data company named Cambridge Analytica came to symbolize the dark side of social media in the wake of the 2016 U.S. presidential election.
Happy binging, everyone! Do you see any marketing resources I missed? Let us know on Twitter! I’m always looking for more content to consume!
Closing note: It’s also important to know that SXSW was expected to bring over $3bil to the Austin economy, which is a huge loss for local businesses who have all prepped for the massive event. If you feel driven to help local Austin businesses, service workers, and artists, here’s a great article all about what you can do.