Lead Generation

Are you reaching your potential customers?

A lead generation strategy can help you reach your potential buyers, with information they need to learn more, conduct research, and make buying decisions.

According to an Accenture study, 94% of B2B buyers conduct online research at some point in the buying process. And according to Forrester, 59% of buyers prefer to do research online instead of interacting with a sales rep because the rep pushes a sales agenda rather than helps solve a problem. (Source)

Right now, your potential customers are researching and making purchasing decisions online – before ever even talking to a sales person. Are you equipping your potential buyers with the information they need, when they need it? Kadence Digital’s experienced marketing specialists can help you with a lead generation strategy to acquire more qualified leads and nurture them through their buying process online.

Knowing your lead goal is the first place to start! Use our lead goal calculator to find out how many leads you actually need to meet your revenue goals.

Our Lead Generation Services

  • Lead Generation Strategy Development: Every marketing program starts with a workshop and market research to fully understand your business, your industry, and your target customers
  • Buyer Persona Development: Through market research, we build a clear picture of who your target customer is, enabling us with the psychographics need to reach them with the right messages, in the right place, at the right time
  • Web and Landing Page Design and Development: We create websites and landing pages that do the heavy lifting for your company, and support more quality lead generation and lead nurture through the journey towards making a purchase
  • Reporting and Actionable Insights: At our core, Kadence Digital is dedicated to qualified lead generation for your business through strategic, quantifiable marketing; so we provide regular transparent reporting, aligned directly with your business goals
  • CRM Implementation: Our sister company executes business analysis to customize Salesforce CRM environments that provide the necessary structure for an efficient lead generation strategy

Our Marketing Approach

Blog Resources

Learn more about Lead Generation

A Guide to Conversion Rate Optimization

Here are our best tips and tools for conversion rate optimization in your lead generation campaigns Your lead generation marketing campaigns have launched. You’re starting to see interesting analytics on your efforts. You’re seeing a steady flow of leads come in, but is it enough? Could anything improve how many leads are filling out that...
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The Importance of Remarketing Campaigns for Lead Generation

How to Strategically use Remarketing to Convert Leads Imagine this: you launch a paid social media campaign to generate leads. You allocated a lot of your marketing budget towards it. You get a decent amount of conversions, but not the results you were expecting. Your campaign reached over 100,000 people, but converted at less than...
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Kadence Digital Blog Buyers Journey

Creating a Buyer’s Journey and Content Marketing Map

How you can see an increase in sales by mapping content to the buyer’s journey We recently wrote about how to create buyer personas. Truly knowing your customers and potential customers is incredibly important to any marketing strategy, especially lead generation. To truly understand your potential customers, the second piece of the puzzle is knowing...
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