A lead generation strategy can help you reach your potential buyers, with information they need to learn more, conduct research, and make buying decisions.
According to an Accenture study, 94% of B2B buyers conduct online research at some point in the buying process. And according to Forrester, 59% of buyers prefer to do research online instead of interacting with a sales rep because the rep pushes a sales agenda rather than helps solve a problem. (Source)
Right now, your potential customers are researching and making purchasing decisions online – before ever even talking to a sales person. Are you equipping your potential buyers with the information they need, when they need it? Kadence Digital’s experienced marketing specialists can help you with a lead generation strategy to acquire more qualified leads and nurture them through their buying process online.
Knowing your lead goal is the first place to start! Use our lead goal calculator to find out how many leads you actually need to meet your revenue goals.