Marketing Campaigns

Why spend time and resources creating quality content if no one sees it?

To expand brand awareness and support lead generation, our successful marketing campaigns focus on a combination of paid, earned, and owned media promotion. 
  • Paid: Promotion through paid tactics, such as social media advertising, paid search, and retargeting ads.
  • Earned: Promotion through “earned” relationships, such as PR, influencer marketing, and referral marketing.
  • Owned: Promotion on your own media channels, such as blogs, social media, and email newsletters.
For the most successful return on your investment, we focus promotional strategies on the places where your buyers spend time and consume information.

Blog Resources

Learn more about marketing campaigns:

3 Reasons Why You Should Attend Social Media Week Austin

How This Top Notch Austin Event Is Helping Advance Social Media Marketing Social Media Week Austin (#SMWATX) is coming in February! Marketing, media, and technology professionals, get ready for a week filled with networking and innovative learning opportunities. The event is scheduled for February 20-22 at Robert B. Rowling Hall located on UT’s campus. Our...
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aligning your paid ad strategy to the buyer's journey

Aligning Your Paid Ad Strategy to Your Buyer’s Journey

How to Deliver the Right Message at the Right Time   A Quick Refresh “Buyer’s journey, what’s that?” If you haven’t read our blog post on Creating a Buyer’s Journey and Content Marketing Map, we outlined what a buyer’s journey is and specifically how to build a content strategy that helps you communicate the right...
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Buyer Persona Kadence Digital

Define Your Buyer Personas in 4 Easy Steps

What are Buyer Personas, Why You Need Them, and How to Build Them Truly knowing your customers and potential customers is incredibly important to any marketing strategy, especially lead generation. Oftentimes your ideal customer base can be segmented into a few key types of buyers, also referred to as buyer personas. Fleshing out each segment...
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