Why spend time and resources creating quality content if no one sees it?
To expand brand awareness and support lead generation, our successful marketing campaigns focus on a combination of paid, earned, and owned media promotion.
Paid: Promotion through paid tactics, such as social media advertising, paid search, and retargeting ads.
Earned: Promotion through “earned” relationships, such as PR, influencer marketing, and referral marketing.
Owned: Promotion on your own media channels, such as blogs, social media, and email newsletters.
For the most successful return on your investment, we focus promotional strategies on the places where your buyers spend time and consume information.
ICYMI – 4 Actionable Social Media Week Austin 2019 Takeaways Social Media Week Austin 2019 (SMWATX) brings together marketers, entrepreneurs, and creators for several days for collaboration and learning. Our team attended SMWATX this year as volunteers working behind the scenes on the social media team. We loved every minute of it! Here’s what our...Continue Reading
We’re addicted to these awesome and insightful digital marketing podcasts (and you will be, too!) One of the most challenging and most exciting things about digital marketing is that it is constantly evolving and changing. As a digital marketer it’s important to stay on top of the evolution, but with a wealth of information available,...Continue Reading
How This Top Notch Austin Event Is Helping Advance Social Media Marketing Social Media Week Austin (#SMWATX) is coming in February! Marketing, media, and technology professionals, get ready for a week filled with networking and innovative learning opportunities. The event is scheduled for February 20-22 at Robert B. Rowling Hall located on UT’s campus. Our...Continue Reading
