Why spend time and resources creating quality content if no one sees it?
To expand brand awareness and support lead generation, our successful marketing campaigns focus on a combination of paid, earned, and owned media promotion.
Paid: Promotion through paid tactics, such as social media advertising, paid search, and retargeting ads.
Earned: Promotion through “earned” relationships, such as PR, influencer marketing, and referral marketing.
Owned: Promotion on your own media channels, such as blogs, social media, and email newsletters.
For the most successful return on your investment, we focus promotional strategies on the places where your buyers spend time and consume information.
What are Buyer Personas, Why You Need Them, and How to Build Them Truly knowing your customers and potential customers is incredibly important to any marketing strategy, especially lead generation. Oftentimes your ideal customer base can be segmented into a few key types of buyers, also referred to as buyer personas. Fleshing out each segment...Continue Reading
With 81% of people having at least one social media profile and spending an average of 2 hours per day on social media, social media marketing is a powerful strategy to promote your business and begin a conversation with your existing and target customers. In order to maximize the impact of social media marketing, it...Continue Reading
So you want to start a lead generation strategy? Here’s what you need to know. The traditional buyer’s journey has been disrupted – more of your potential customers are researching and making purchasing decisions before ever even talking to a sales person. To take back some of the control and give your sales team the...Continue Reading
