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Check out how Pardot automation rules can simplify your marketing efforts. Pardot automation rules help you automate marketing and sales actions based on rules and criteria that you specify. Automate processes like marketing segmentation, lead assignment, sales notifications, marketing communication and more. If you’re ready to take Pardot automation rules to the next level, we’ve...
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Content SEO Strategy
Use this content SEO strategy to improve organic website traffic Are you creating great content but having trouble getting organic reach? Even after doing keyword research? Great content is only great if people see it. There is a better approach to content SEO strategy that can help improve content visibility. The Evolution of Search Engines and...
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ICYMI – 4 Actionable Social Media Week Austin 2019 Takeaways Social Media Week Austin 2019 (SMWATX)  brings together marketers, entrepreneurs, and creators for several days for collaboration and learning. Our team attended SMWATX this year as volunteers working behind the scenes on the social media team. We loved every minute of it! Here’s what our...
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digital marketing podcasts
We’re addicted to these awesome and insightful digital marketing podcasts (and you will be, too!) One of the most challenging and most exciting things about digital marketing is that it is constantly evolving and changing. As a digital marketer it’s important to stay on top of the evolution, but with a wealth of information available,...
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marketing automation
4 Steps to Guide Your Marketing Automation Strategy According to The Ultimate Marketing Automation Statistics, on average 51% of companies are currently using marketing automation, and more than half of B2B companies (58%) plan to adopt the technology. We’ve fallen head over heels for marketing automation, and we love sharing the feeling. With marketing automation...
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lead generation for b2c
Not just for B2B, up your brand awareness and start selling more stuff with lead generation for B2C. Hey everybody, did you know that lead generation is not just for B2B? That’s right! While typically discussed over catered deli food by the suited up B2B marketers, it doesn’t have to be reserved as a strategy...
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How This Top Notch Austin Event Is Helping Advance Social Media Marketing Social Media Week Austin (#SMWATX) is coming in February! Marketing, media, and technology professionals, get ready for a week filled with networking and innovative learning opportunities. The event is scheduled for February 20-22 at Robert B. Rowling Hall located on UT’s campus. Our...
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aligning your paid ad strategy to the buyer's journey
How to Deliver the Right Message at the Right Time   A Quick Refresh “Buyer’s journey, what’s that?” If you haven’t read our blog post on Creating a Buyer’s Journey and Content Marketing Map, we outlined what a buyer’s journey is and specifically how to build a content strategy that helps you communicate the right...
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These Marketing Tools Keep Us Proactive & Strategic with Our Marketing Efforts Thanksgiving is just around the corner and while we’re thinking of all the things we’re thankful for, our favorite go-to marketing tools definitely make the list this year. These tools have greatly improved our quality of work and kept us productive, as we...
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