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How This Top Notch Austin Event Is Helping Advance Social Media Marketing Social Media Week Austin (#SMWATX) is coming in February! Marketing, media, and technology professionals, get ready for a week filled with networking and innovative learning opportunities. The event is scheduled for February 20-22 at Robert B. Rowling Hall located on UT’s campus. Our...
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aligning your paid ad strategy to the buyer's journey
How to Deliver the Right Message at the Right Time   A Quick Refresh “Buyer’s journey, what’s that?” If you haven’t read our blog post on Creating a Buyer’s Journey and Content Marketing Map, we outlined what a buyer’s journey is and specifically how to build a content strategy that helps you communicate the right...
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These Marketing Tools Keep Us Proactive & Strategic with Our Marketing Efforts Thanksgiving is just around the corner and while we’re thinking of all the things we’re thankful for, our favorite go-to marketing tools definitely make the list this year. These tools have greatly improved our quality of work and kept us productive, as we...
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Here are our best tips and tools for conversion rate optimization in your lead generation campaigns Your lead generation marketing campaigns have launched. You’re starting to see interesting analytics on your efforts. You’re seeing a steady flow of leads come in, but is it enough? Could anything improve how many leads are filling out that...
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How to Strategically use Remarketing to Convert Leads Imagine this: you launch a paid social media campaign to generate leads. You allocated a lot of your marketing budget towards it. You get a decent amount of conversions, but not the results you were expecting. Your campaign reached over 100,000 people, but converted at less than...
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Kadence Digital Blog Buyers Journey
How you can see an increase in sales by mapping content to the buyer’s journey We recently wrote about how to create buyer personas. Truly knowing your customers and potential customers is incredibly important to any marketing strategy, especially lead generation. To truly understand your potential customers, the second piece of the puzzle is knowing...
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Buyer Persona Kadence Digital
What are Buyer Personas, Why You Need Them, and How to Build Them Truly knowing your customers and potential customers is incredibly important to any marketing strategy, especially lead generation. Oftentimes your ideal customer base can be segmented into a few key types of buyers, also referred to as buyer personas. Fleshing out each segment...
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With 81% of people having at least one social media profile and spending an average of 2 hours per day on social media, social media marketing is a powerful strategy to promote your business and begin a conversation with your existing and target customers. In order to maximize the impact of social media marketing, it...
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Turning visitors into leads In part one of how to get more leads from your website visitors, we learned how to analyze where your visitors are coming from, who is visiting your website, and which pages are the most popular when visiting your website. Read part one here. Once you understand your website visitors the...
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